Data Insight Solutions
Start a project
Solutions architect · AI systems integrator

Get more from your digital assets.

I help companies get more from digital asset management (DAM): the systems that store, organize and deliver their files, images and media. My specialty is Orange Logic, from enterprise architecture to custom integrations and AI agents.

Scroll
Collect · Integrate · Display
What I do

From DAM strategy to the integration that makes it work.

Enterprise DAM consulting is the core. Custom integrations and AI agents are what I build inside that work, scoped to what your team needs.

01

Enterprise Orange Logic consulting

Architecture and automation from someone who has worked inside Orange Logic.

I was a Solution Engineer and then a Solutions Architect at Orange Logic from 2023 to 2025, working on automation and integration projects for many clients. Today I bring the same work to enterprise scale: Orange Logic automations and integrations at VF Corp. Client work stays confidential.

CertifiedAWS Certified Solutions Architect – Associate, valid to December 2027. Verify
02

Custom Orange Logic integrations

When the standard product doesn't fit your workflow, I build the piece that does.

  • Metadata extraction and record consolidation from File On Demand virtual folder paths
  • Salesforce Marketing Cloud integration
  • Generative-AI provenance, so you know where AI-made assets came from
  • Invisible watermarking that leaves an asset looking the same
ResultFewer duplicate records than SharePoint or Google Drive keep for the same files. See how
03

AI and agent integration

Put AI to work inside your DAM.

I pioneered Orange Logic Agents and have built several agent integrations for Orange Logic, including:

  • OpenAI suggested metadata, now a public Orange Logic feature
  • Image classification with custom-trained computer vision, built on LandingAI LandingLens

I use large language models every day to build Reckons.AI.

04

Custom software: Reckons.AI alpha

The clearest look at how I build, and the engine behind this site.

Reckons.AI is open source (MIT) and works offline, with no account, no seat count and no usage meter. Your knowledge stays in plain-text files you can read, and a person reviews what the AI proposes. Demos of local, subscription-free asset generation are on the way.

212,000
About that many impressions on my post about why enterprise knowledge-graph stacks cost six figures. Reckons.AI is my answer to that problem.
Recent work

The same file in many places, consolidated into one record.

A recent project, described with the client's confidentiality intact.

01

The problem

The same file, saved under the same name, ends up in several places. Copies multiply, records duplicate, and search gets worse.

02

What I built

Metadata extraction and record consolidation from File On Demand virtual folder paths. It extracts structured metadata from the path and filename, and merges the binary versions and metadata for one filename across locations into one record.

03

The result

Fewer duplicate records than traditional file storage like SharePoint or Google Drive, better search, and records linked by the extracted metadata.

How we work

A conversation, a written scope, then a price you can plan around.

AI and agent automations can be part of any engagement. They are scoped in the statement of work like everything else.

01

Discovery

We map your assets, your systems and what's in the way.

Free and unhurried for companies over $1M in revenue. Otherwise 30 minutes for $50.
02

Statement of work

If we agree the fit is right, I write a statement of work: the scope, the deliverables, and how complex the work is.

03

Pricing

Two ways to pay, chosen after discovery and the statement of work.

Hourly, from $100 an hour. The rate depends on the complexity defined in the statement of work.
Fixed project price. Larger engagements often prefer it, because it takes the ambiguity out of the budget.

Discounts are available for local and nonprofit organizations.

About

Ten years of automation and integration work.

I'm Matthew Roe, based in Ava, Missouri, working remotely with teams anywhere.

Experience

  1. Oct 2025 – present
    VF Corp
    DAM Developer / Software Engineer (contract through Apex Systems)
  2. Nov 2023 – Sep 2025
    Orange Logic
    Solution Engineer, then Solutions Architect
  3. May 2021 – Aug 2023
    Submittable
    Solution Engineer, Senior Solution Engineer, Solutions Architect
  4. Oct 2016 – May 2021
    Univision Computers
    Automation Manager & Field Engineer

Credentials

Recognition

Microsoft Semantic Kernel Hackathon winner First round-trip Philanthropy Data Commons integration with Submittable

Community

Ava Lions Foundation Ava Saturday Farmers Market
Sat, Nov 14, 2026 · 10:00 AM CST · Douglas County Library, Ava, MO
Speaking at AI Reality Check

A plain-language program on what AI is, the risks it creates, and practical steps you can take.

Event page ↗
Start the conversation

Manage digital assets at scale? Let's talk.

Tell me about your DAM, your integrations, or what you'd like AI to do for your team. I reply personally, usually within two business days.